John’s Campaign

John’s Campaign has a single, simple message: no one should enforce disconnection between family carers and those who need their expert knowledge and their love. This principle is applicable everywhere: in the doctor’s surgery, the A&E ward, the dementia assessment unit and the care home.

Families are never “visitors” to a person with dementia; they are an integral part of that person’s life and identity and often their last, best means of connection with the world.

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